Strategix HQ × Shade Creative
Meet the team.
Two engines, one integrated approach. Strategix HQ drives the commercial direction. Shade Creative brings it to life. Together we cover every stage of growth, from spotting the opportunity to building the brand people remember.
Strategix HQ · The commercial engine
Find the opportunity.
Revenue strategy, sales development, consumer behaviour analysis, brand positioning, strategic partnerships and customer retention.
The focus: turn business opportunities into measurable revenue and sustainable growth.
Shade Creative · The creative engine
Make it impossible to ignore.
Story-driven campaigns, photography, videography, creative performance advertising and content built to hold attention.
The focus: turn storytelling into engagement, consumer demand and brand loyalty.
Strategy decides where the work goes. We decide how it lands.
We don't believe views alone define success. Creative work should be backed by commercial intelligence, so every campaign starts with consumer insight and a clear objective, then gets built to influence decisions, grow brand equity and show up in the numbers. Strategy, sales and creative sit in the same room, which means nothing gets lost between the plan and the final cut.
We build brands that people notice, businesses that generate revenue, and experiences that keep customers coming back.
Shade Creative
The creative engineNav Chandra
Founder, Director & Creative Director
Filmmaker and creative director from Western Sydney with more than seven years across brand films, music videos, campaigns and live events. His signature is cinematic and precise, shaped by a high-fashion editorial eye and grounded in real culture. He has made work for JD Sports, The North Face, General Pants, Weber BBQ, Warner Music Group, Universal Music Group, ONEFOUR and Larissa Lambert, and has modelled for several of them, which gives him a rare read on talent, styling and how a brand wants to be seen. He is also Creative Director at Valenti Studios and founder of Revenge On The World. At Shade he sets the creative vision and leads every project from first idea to final cut, turning the commercial direction defined with Strategix HQ into work with a clear point of view.
Known for setting the vision, shaping the image and making brands impossible to ignore.
Jackson Gilbert
Lead Short Form Strategist
Short form strategist, writer and director specialising in performance content, audience retention and creator-led advertising. He works at the intersection of consumer psychology, narrative structure and platform mechanics, focused on why an audience keeps watching in the first three seconds and how that decision turns into commercial performance. His short form catalogue for one e-commerce brand has passed 32 million organic views across TikTok, Instagram and YouTube. He leads the studio's short form output, writing, filming and editing across the full talent roster so a multi-creator campaign comes back at a single standard, and directs commercial work alongside Nav.
Known for building attention, shaping stories and driving performance.
Denzel Dre Teves
Partnerships Lead & Sound Designer
Partnerships lead, audio engineer and sound designer working where deal-making meets creative execution. His sales background shapes how he reads a brief: past what a client asks for, to what the work actually needs to achieve, then he builds the project around that outcome. His sound design credits span music videos for internationally recognised artists and have passed 5.8 million views on YouTube. Co-founder of Valenti Studios, he owns both acquisition and delivery at Shade, sourcing opportunities, pairing each brief with the right talent, then designing the sound and SFX that carries the final piece.
Known for opening doors, reading clients and making the work sound undeniable.
Strategix HQ
The commercial engineSteve Deckker
Head of Strategy, Strategix HQ × Shade Creative
Strategist, entrepreneur and business operator specialising in brand strategy, commercial growth, consumer behaviour and strategic partnerships. With an academic background in economics and experience across healthcare, luxury experiences, professional sports and media, he applies consumer behaviour analysis to identify market opportunities, evaluate demand and build competitive positioning. In professional sports he has secured significant brand deals and commercial partnerships for athletes. He leads the strategic and commercial direction of the combined business, building revenue strategy at Strategix HQ and working with the creative team so campaigns influence purchasing decisions rather than simply generating views.
Known for building brand power, creating demand and delivering value.
Rahul Nagar
Business Development Manager
Business development professional with a background spanning sales, finance and cybersecurity, specialising in commercial growth, strategic partnerships and relationship management. Headhunted for significant sales roles, he brings a multidisciplinary perspective that lets him read complex business environments and assess where the real opportunity sits. At Strategix HQ he focuses on client acquisition, sales development, commercial negotiation and new revenue streams. At Shade he connects brands with the studio's creative capability, making sure the work is aligned to their commercial objectives and their wider growth strategy.
Known for building relationships, creating opportunities and driving growth.
Kevin Antony
Business Consultant
Business consultant specialising in customer experience, innovation and retention, focused on building consumer experiences that strengthen loyalty and create long-term commercial value. At Strategix HQ he helps businesses understand shifting consumer expectations, develop innovative products and service experiences, and lift repeat business and customer lifetime value. At Shade he brings a deeper read of the customer journey to campaigns and performance advertising, so audience engagement turns into loyalty instead of a single interaction.
Known for innovating the experience, building loyalty and creating lasting value.
Get in touch
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